Lucas is introducing a new and accessible way into homeownership to millennials through a Rent to Buy model. The purpose is to empower people in cities by providing them the ability to utilize part of their rent as an investment for the flat of their choice. The service has a fractional ownership component that requires customers to only invest 5% of the property value. Lucas comes up with the remaining 95% to buy the flat and lease it back to them with an exclusive option to buy it in three to five years at a pre-determined price. Part of their rent is allocated into “credits” for equity so they can build on top of their original stack. The offering addresses the flexible lifestyles millennials seek, mixing the benefits of renting and owning without obligating customers to execute the option if choose not to, returning their initial investment.

Using technology, Lucas makes the product accessible to the market and efficiently underwrites the transaction in a digital fashion. The product connects Buy to Rent real estate capital with Rent to Buy users and then acts as a bridge into full homeownership, working alongside with banks so they can access higher credit on a mortgage when they choose to buy.

· Who is your customer or target audience?

Millennials between 25 and 37 years old, urban citizens. People who like to live their life with flexibility, and whose lifestyle doesn´t adapt to traditional homeownership structures. They care about the future with a conservation approach. They are always in touch with technology, it is a fundamental part of their day-to-day. The rent takes a little more than 40% of their income and they don't have a lot of saving or investment capacity.

· How often do they have the problem mentioned above?

60% of Millennials in Spain say their only option is to rent. They would rather be homeowners, but they don´t have access to a mortgage (Source: Pisos.com / informe Millenials y Baby Boomers)

· How intense is the problem for them? How transformational is your solution to them?

Lack of accessibility of young people to housing is a global and urgent problem that affects very important issues such as emancipation, natality and other social aspects.

Our solution complete transforms the biggest expense that an urban citizen has, such as the rental payment and makes it an investment. Lucas will revolutionize homeownership mixing the benefits of renting and owning so they can live a more flexible and progressive life

· Who is the early adopter? Who are the followers?

Opinion leaders. They are concerned about the coolness factor and maintaining their reputations as being ahead of the curve on new ideas. They use technology to solve problems that affect them. They are renting and searching for new ways of homeownership.

· Is the buyer and user the same person or different ones?
The buyer and the user will be the same person.